Apple iPhone. Stock market concept
Sean Cate
Sean Cate
August 19, 2024 ·  4 min read

Man works out how much money you’d have made buying Apple shares instead of an iPhone every time a new one has been released

Apple’s latest iPhone release, the iPhone 15, has once again generated immense buzz and anticipation among tech enthusiasts. However, one individual took a unique approach to assess the potential wealth accumulated by investing in Apple shares instead of purchasing iPhones with each new release.

A Costly Obsession

Every year, Apple fans eagerly await the unveiling the newest iPhone model. The iPhone’s evolution has been nothing short of remarkable, considering its humble beginnings in 2007 when Steve Jobs introduced the first-generation iPhone. In contrast, today’s presentations focus more on incremental improvements and feature updates rather than revolutionary technological leaps.

While the excitement surrounding each new iPhone release is palpable, it’s worth considering the financial implications of this annual ritual. iPhones have become status symbols, and many consumers eagerly part with their hard-earned cash to get their hands on the latest model. But what if there was a more financially rewarding alternative?

Crunching the Numbers

Sumit Behal, a savvy observer of both the tech world and the stock market, decided to calculate the financial implications of choosing Apple shares over the latest iPhone. He specifically analyzed the returns on investment (ROI) by comparing the cost of purchasing each new iPhone model at its release date to the potential value of Apple stock purchased with the same amount of money.

To put things in perspective, Behal estimated that acquiring each iPhone upon release would collectively cost approximately $17,000. However, the eye-popping revelation came when he assessed the hypothetical value of Apple shares that could have been purchased with the same $17,000.

Apple Shares Are The Wealthy Alternative

The results of Behal’s calculations were astonishing. Had one opted to invest in Apple shares instead of continuously upgrading their iPhone, their stock portfolio would now be valued at an astounding $367,000,000. Yes, you read that correctly—$367 million!

This remarkable increase in wealth can be attributed to the significant growth in Apple shares since the launch of the first iPhone. Back in 2007, just before Steve Jobs unveiled the groundbreaking device, Apple’s stock could be acquired for slightly over $3. Fast forward to the present day, and the cost of a single share has surged to more than $170.

The Counterarguments

However, not everyone was entirely convinced by Behal’s comparison. Skeptics pointed out that if everyone had chosen to invest in Apple shares instead of purchasing iPhones, it might have had a detrimental impact on Apple’s stock performance. This counterargument suggests that the demand for iPhones, which fuels Apple’s profitability, would have diminished if consumers had chosen to buy stock instead.

Additionally, it’s essential to acknowledge that smartphones, especially iPhones, have become indispensable in modern life. Forgoing an iPhone purchase in favor of Apple shares would have left individuals without a crucial tool for communication, productivity, and entertainment.

The Balancing Act: Apple Shares vs Product

The choice between investing in a tangible product like an iPhone or allocating funds to stocks is a complex decision influenced by various factors. Let’s delve deeper into some of the key considerations:

1. Utility vs. Apple Share Investment

The primary purpose of an iPhone is to serve as a communication and computing device. It enhances our daily lives by providing access to information, entertainment, and productivity tools. In contrast, stocks represent ownership in a company and are primarily viewed as investments. The decision boils down to immediate utility (iPhone) versus long-term potential (Apple shares).

2. Risk and Reward

Investing in stocks carries inherent risks, including market volatility and the potential for financial loss. On the other hand, purchasing an iPhone is a straightforward transaction with a clear upfront cost. While Behal’s calculations highlight the substantial gains from Apple shares, it’s crucial to remember that past performance doesn’t guarantee future results.

3. Diversification

Diversifying one’s investment portfolio is a fundamental principle of risk management. Relying solely on a single stock, even one as successful as Apple, can be risky. Conversely, purchasing various iPhone models over the years ensures access to a range of features and technological advancements.

4. The Time Horizon of Apple Shares

Investment goals and time horizons vary from person to person. Some individuals prioritize immediate technological benefits and convenience (iPhone), while others focus on long-term wealth accumulation (stocks). Your financial objectives and time horizon should guide your decision-making.

Apple Shares: The Bottom Line

While the hypothetical scenario presented by Behal is fascinating, it’s important to remember that investment decisions should be made based on one’s financial goals, risk tolerance, and individual circumstances. Investing in the stock market carries inherent risks and requires careful consideration.

Nonetheless, Behal’s calculations offer a thought-provoking perspective on the potential financial gains that could have been achieved by investing wisely in Apple shares during the tech giant’s remarkable journey from the first iPhone to the present day. For those who ponder missed opportunities and wonder about the road not taken, this intriguing comparison serves as a reminder of the power of long-term investments in successful companies like Apple.

In conclusion, while we can’t turn back time and rewrite our financial decisions, we can certainly learn from the past and make informed choices moving forward. Whether it’s the latest iPhone or potentially promising Apple shares, understanding the potential outcomes of our investments is a valuable exercise that can guide our financial strategies for the future.

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