What Is Beezin’ and Why Is it Dangerous?

In the ever-evolving landscape of viral social media trends, one peculiar phenomenon has been making waves since as far back as 2005 and has continued to resurface over the years, including its most recent appearance on TikTok in 2023. We’re talking about “Beezin’,” a bizarre and potentially perilous trend that involves applying Burt’s Bees lip balm to your eyelids. As this long-standing trend gains traction among younger generations, it’s essential to delve into what it is, why people are doing it, and most importantly, why it’s dangerous.¹

What Is “Beezin’”?

Let’s start with the basics. “Beezin’” is the act of spreading Burt’s Bees chapstick on your eyelids. Yes, you read that correctly—people are actually doing this. If you’re curious, just head over to TikTok, and you’ll find numerous videos under hashtags like #beezed (with over 30 million views) or #burtsbees (with almost 400 million views) showcasing this peculiar practice.

Young folks, in particular, seem to embrace this trend, often applying Burt’s Bees chapstick to their eyelids before heading out to parties or clubs. It’s become a pre-party ritual for some, where they can be seen applying Burt’s Bees on their eyelids before a night out.

Why Are People Putting Burt’s Bees on Their Eyelids?

Now, you might be wondering why anyone would engage in such an odd behavior. The answer isn’t entirely clear, but some believe that applying Burt’s Bees to their eyelids provides a heightened sensation or a mild “high.” The speculation revolves around the peppermint oil in the lip balm, which reportedly induces a tingling or burning sensation that some individuals find pleasurable, especially when they’re intoxicated.

For those seeking an explanation, TikTok videos like “what burts bees actually does” feature young people sharing their experiences and describing how Burt’s Bees feels on their eyelids.

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Why Is Beezin’ Dangerous?

Now, the critical question: Why is beezin’ considered dangerous? There are several reasons why this trend is a cause for concern.

Firstly, beezin’ is viewed as a way for young individuals to alter their state of mind using peppermint or menthol-flavored chapstick. This is problematic because it can serve as a gateway to experimenting with actual mind-altering substances, a risky path that can lead to severe consequences.

However, the more immediate danger lies in the peppermint oil itself. The peppermint oil present in Burt’s Bees chapstick can be a potent irritant to the eyes. Engaging in beezin’ can result in pink eye (conjunctivitis), inflammation, irritation, and swelling of the eyelids. These symptoms can be uncomfortable, painful, and potentially lead to long-term eye damage.

Moreover, the accidental transfer of lip balm from the eyelids to the eyes can cause tearing, redness, and painful burns on the eye’s surface. In severe cases, it may even lead to scarring or vision loss. There’s also the risk of infection, as using the same lip balm on both lips and eyelids can introduce viruses or bacteria to the eyes, potentially causing infections that are challenging to treat and may result in permanent vision loss.

Dr. Olivia J. Killeen, a clinical lecturer in the Department of Ophthalmology and Visual Sciences at Michigan Medicine, emphasizes the importance of seeking immediate medical attention if you experience any of these symptoms after beezin’. Some cases can be resolved by discontinuing the practice, but others may require additional treatments such as artificial tears, steroids, antibiotics, or antihistamines.³

Ultimately, it’s vital to remember that products not intended for use in or around the eyes should be kept away from them. Our eyes and vision are precious, and it’s crucial to protect them from unnecessary risks.

Beezin’ is a Decades-Long Trend

While “Beezin’” may seem like a recent sensation, it’s worth noting that this peculiar practice has been around since at least 2005. Individuals have been experimenting with applying Burt’s Bees-brand mint lip balm on or around their eyes for nearly two decades. Back in the early 2000s, it was a trend embraced by some young individuals looking for unconventional experiences.²

Conclusion

In the world of viral trends, beezin’ stands out as one of the more bizarre and potentially hazardous fads. While some might be enticed by the allure of a peppermint-induced high, the dangers associated with this practice are significant. From the risk of introducing infections to the eyes to the potential for long-term damage, beezin’ is a trend best avoided. Instead, let’s focus on trends that promote fun and creativity while keeping our health and well-being intact.

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