You never really know what you’ll come across when you’re driving down the road. Maybe you’ll catch a horse on the sidewalk or a crazy crash featuring deer carcasses and a set of mopeds. But this one takes the cake, as a viral post on Reddit has set a new standard for roadside spectacles. In the small town of Idaho, a Lamborghini was spotted cruising down a busy highway with an unusual passenger – a mountain lion strapped to the back.1
The Mountain Lion Spectacle
The image, originally snagged from an Instagram post, quickly spread across various social media platforms, capturing the attention of everyone who saw. The man behind the wheel is Will Alt, a Montana veteran, father, and avid outdoorsman. Will had been on a two-week mountain lion hunt, which allegedly ended successfully. Having a once-in-a-lifetime encounter with the majestic creature, Alt took it as a sign to bring his prize home. Alt shared the thrill of the hunt and his plans for a unique giveaway in the caption.

“Over 10 years pushing snow looking for that lion of a lifetime, 100 memorable trips with amazing friends, and it finally all came together after chasing this amazing lion for two weeks”. The truly unconventional spectacle, with the mountain lion in tow behind his Lamborghini, was Alt’s way of promoting a giveaway offer. The contest would include a fully guided and outfitted mountain lion hunt for the upcoming Idaho 2023/2024 season and a day at the track in the Lamborghini for a car enthusiast and their family.
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Mixed Reviews
While Alt’s intention may have been to share his passion for the outdoors in a unique experiences, the spectacle did not sit well with everyone. One user commented, “You used hounds to kill a mountain lion and then parade around with it on the back of your Lamborghini. If this truly makes you happy, you may want to speak to a therapist”.2 Another critic stated, “This is embarrassing at best and shameful at worst. While I respect the cause of healing through the outdoors and hunting, this seems misguided”.
Despite the mixed reactions, Alt’s Instagram post emphasized the importance of giving back to those in need. The post read, “With every adventure, we are dedicated to giving back to someone in need. We will be giving away a fully guided/outfitted mountain lion hunt…to someone with a true passion for the outdoors”.
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The post sparked debate, with some applauding Alt’s passion for hunting and giving back, while others criticized the extravagant display. A user from Idaho expressed their disapproval, stating, “This is a really stupid and embarrassing cry for attention. Likes online are all that matter though, right? You influencers are the worst”.
As the post continued to circulate, opinions remained divided between those who admired Alt’s dedication to his outdoor pursuits and those who found the display distasteful. The controversy surrounding the spectacle highlighted the ongoing debate about the ethics of hunting and the appropriate ways to share such experiences in the age of social media.
Will’s post with a mountain lion strapped to the back certainly made waves on the internet. The unconventional promotional strategy succeeded in garnering attention, but it also ignited a fierce discussion about the intersection of hunting, social media, and public perception. Whether seen as a thrilling adventure or a misguided spectacle, one thing is certain – this roadside scene will be remembered for its audacity and controversy.
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Sources
- “Lamborghini Spotted Driving Around Idaho With Mountain Lion Strapped To The Back.” Whiskey Riff. Brady Cox. February 21, 2023.
- “Hunter Drives Down Busy Idaho Highway with Dead Mountain Lion Strapped to his Lamborghini. Next: The ‘Giveaway Hunt’.” Zack Love. February 23, 2023.
Disclaimer: This article is based on a Reddit post that went viral in February 2023. These stories are based on posts found on Reddit. Reddit is a user-generated social news aggregation, web content rating, and discussion website where registered members submit content to the site and can up or down vote the content. Our staff cannot confirm the accuracy and authenticity of each story.